Meet Our Team

John Hockaday


Sams/Hockaday & Associates

122 W. Prairie Avenue, Suite 201
Decatur, IL 62523




John Hockaday is the Principal of New Horizons Insurance Marketing and the co-Founder of Sams/Hockaday & Associates. John has been business partners with Jeff Sams since 1981.

He first started out by servicing clients in the 80s. His clients say of John:

“I feel like the Medicare supplements that were recommended were specifically tailored to my needs [...] Thanks John!!”


“We have been privileged to have John help us with insurance needs for many years and consider him a friend.”

After serving clients himself for many years, John realized he needed to expand, so he and Jeff started an agency, and they grew it to a staff of 30+ people. That local agency continues to grow and service the needs of local seniors in the heart of central Illinois.

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Here's what John's clients say!

It's always so easy to get the answers I need when something comes up,everyone is eager to help
B.B., Customer
John thanks for your support after my insurance was dropped by an industrial company after many years of coverage. Your help was deeply appreciated as a friend and one who was knowledgeable.
S. G., Customer
When my insurance from the company I worked for was no longer available John Hockaday was very helpful in finding insurance for me. He is always available if I have questions. We have been privileged to have John help us with other insurance needs for many years and consider him a friend.
Samuel G., customer since 2002
My agent is very caring about his customers/clients and is always ready to help with any problems that might arise. Also the honesty and integrity of the staff is very important to me. And, if a better plan comes along that may serve you better, he is on the phone giving you the options and opportunity to make a decision whether to change providers or not. I have always been completely satisfied with their service.
Teresa W., customer since 2013
They are so caring to your individual needs and find the best policies to provide the best prices.
S.F., Customer
You are always friendly and willing to answer any questions and never make the customer feel rushed.
T.W., Customer
I was made to feel that I was important to your company. I appreciate the honesty and integrity of the employees. I was also told to call anytime that there was any questions concerning my policies. Everyone in the office is pleasant and willing to take time for you.
T.W., Customer
You are always very courteous and friendly and consider what is best for your customer. In the past, if a new product becomes available that is better than the one that I have; you have always informed me of this.
T. W., Customer
Friendly, and caring
K.L., Customer
Everything was great. It's a nice feeling when you are taken of properly.
J.C., Customer
I can call John anytime and he answers all my questions as if I was his only client. He is very personable and treats me like a friend.
M.F., Customer
Personalized Service
K.L., Customer
took time to walk me thru everything and make sure I understood it before moving on.
S.A., Customer
Personal attention and follow up. your team understands customer service. That's rare today.
M.L., Customer
Great personal and professional people. Always leave feeling great about everything we were following up on.
M.L., Customer
I feel like the Medicare supplements that were recommended were specifically tailored to my needs and I have fantastic coverages for Medicare Part B and D at an extremely reasonable cost to me. Thanks John!!
M. F., Customer
nice warm friendly office willing to answer questions never felt pushed in to anything
E.S., Customer
Your staff makes one feel that you have there best interest at hand, yes I would recommend your services to all.
J.H., Customer
Disclaimer: We do not offer every plan available in your area. Currently we represent 4 organizations which offer 41 products in your area. Please contact, 1‑800‑MEDICARE, or your local State Health Insurance Program to get information on all of your options.