Meet Our Team

John Hockaday


Sams/Hockaday & Associates, Inc.

122 W. Prairie Avenue, Suite 201
Decatur, IL 62523




John Hockaday is the Principal of New Horizons Insurance Marketing and the co-Founder of Sams/Hockaday & Associates. John has been business partners with Jeff Sams since 1981.

He first started out by servicing clients in the 80s. His clients say of John:

“I feel like the Medicare supplements that were recommended were specifically tailored to my needs [...] Thanks John!!”


“We have been privileged to have John help us with insurance needs for many years and consider him a friend.”

After serving clients himself for many years, John realized he needed to expand, so he and Jeff started an agency, and they grew it to a staff of 30+ people. That local agency continues to grow and service the needs of local seniors in the heart of central Illinois.